About Us

7X Scoring


7X Scoring, a division of Affinity Holding Group, LLC, was founded in 2012 by Austin Lacey.

At 7X Scoring, we provide swim meet management and consulting services for all sizes of meets. We specialize in two areas:

Swim Meet Administrative Operations, including:

  • Hy-Tek Meet Manager Meet File Creation/Set-Up
  • Swimmer Entries
  • Seeding
  • Results/Scoring
  • USA Swimming certified Administrative Officials

Swim Meet Technology Services, including:

  • Mobile Apps displaying live results, heat sheets, and push notifications
  • Online repositories of web results, heat sheets, and psych sheets
  • Integration of Hy-Tek Meet Manager with timing systems (Colorado, Daktronics)
  • Meet website design and development
  • Scoreboard data feed configuration